We are consultants in the identification and evaluation of new ideas for business.  

We help our clients set direction and determine the best opportunities to invest in. 


Our Mission

To facilitate the growth of your business by helping you pick out the best ways forward to meet your customer's needs with the optimal balance of economic and strategic advantage.

The GreenMan Group has helped dozens of leading New Zealand organisations with practical, insightful and independent advice.
— Tony Eyles

Tasks we undertake

  • strategy development - facilitation and creation of paths forward
  • ideation and concept definition - helping articulate and share new service ideas
  • market qualification and analysis - understanding your customers
  • feasibility assessment - qualifying concepts
  • business case development - evaluating the worth of concepts
  • commercialisation - planning and managing go-to-market actions